Cryptocurrency is for everyone

Luno has made investing simple for millions around the world.
Join in.

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Sign up for free

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Explore and decide

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Invest from as little as $10

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Store your investment safely

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Easily sell, anytime you want

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Everyone’s welcome

Every day we welcome new Luno customers, all asking their own questions about cryptocurrency and getting started in a way that works for them.

“I learned about crypto by reading books, watching educational content on YouTube, and exploring podcasts that talked about it.”

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“When I watched my family go through business problems, I realised how important financial stability is for us to live.”

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"Technology is evolving, why can't everything else evolve, as well – especially my investments"

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With you every step of the way

It’s always your decision, but we’re here to give you the confidence you need, at every step.

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Get simple information so you can make the best decisions

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When you’re ready, invest at the tap of a button

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Easily keep an eye on the value of your crypto

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Big questions, simple answers

The basics of Bitcoin, Ethereum and other cryptocurrencies in simple, bite-sized explainers – jargon-free.

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Meet your guide

The team at Luno is on a mission to make crypto welcoming to everyone, and we’re working hard, across continents, to build financial technology that makes a difference for you.


Hands-on in every market

We’re a global company, but you won’t find us hidden in far-off corporate headquarters. We’re on the ground in all of our markets, spreading the word.


Crypto experts to smooth your journey

Luno has a team of experts in Bitcoin, Ethereum and everything crypto, focused on providing you with the knowledge and tools you need to invest safely.


Always here to help

Crypto never sleeps, and neither do we. You’re never alone when you invest with Luno and our dedicated customer support team is always on hand.

Get the headlines without the hype

We give you no-nonsense breakdowns of the latest news so you can invest with confidence.

Frequently asked questions

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Luno is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups including Grayscale and Coindesk