Walmart makes crypto hire, but what’s the plan?

Walmart, America’s largest retailer by sales, is on the lookout for a cryptocurrency product lead who will help identify customer trends in the space.

According to the job spec, the role also includes driving Walmart’s digital currency strategy and identifying crypto-related partnerships and investments.

This isn’t the first time Walmart has expressed interest in cryptocurrency and blockchain technology. The retail giant has previously experimented with distributed ledger technology away from finance, with a focus on tracking medication and food along their supply chain.