COVID-19 has taught us a lot–and not just about the importance of health or that toilet paper can indeed become a hot commodity (not literally). It’s got more and more people thinking about money and the complex financial systems in which we’re all inextricably entangled.
Ordinary citizens are now facing difficult, but vital questions. Who controls your money? Do they really have your best interests at heart?
The truth is, these questions shouldn’t even exist. You should be in control of your finances.
Banking the UNBANKsy
Fiat currencies are on a rocky path, with the global economy standing at a crossroads. More people than ever before are now looking toward cryptocurrencies as a hedge against inflation and quantitative easing practices.
In the United Kingdom, the search term for “bitcoin” peaked in mid-May as the pandemic hit the region, leaving trails of economic disaster in its wake.
(Above: Google Trends data indicating search volumes for “bitcoin”)
To mark Luno’s launch in the UK, we wanted to get people thinking more critically about the system their money is a part of. We drew inspiration from the famously anonymous political activist Banksy, known for their robust critiques on those entrusted with protecting and serving us.
We’re engaging Londoners right in the heart of the city’s financial district using a technique known as reverse or clean graffiti, asking the tough questions and offering a compelling alternative that ensures your money remains yours.
If there’s ever been a time for change, it’s now. Embrace a new financial system based on trusting the math, not the man.
Are you ready to take control of your money?