Upgrading the world to a better financial system
Luno is the simple crypto investment app for everyone. We make it safe and easy to explore, buy and store crypto - no experience needed. Our mission is to put the power of cryptocurrency in everyone's hands.
That means cutting through the hype and helping you to decide for yourself. We make big ideas simple and never use jargon. A guide at every step, we’re here for your questions, because there’s a lot to make sense of. For a financial system to be fair, everyone needs to understand it.
That also means working to make crypto truly inclusive. So far, more than 10 million people have chosen to invest in crypto with Luno. We’re available in more than 40 markets across North America, Africa, Asia and Europe, working to spread the word. Because a better financial system needs the participation of everyone, everywhere.
And that always means keeping our customers safe. We work with regulators around the world and all the crypto we store for you is verified by independent auditors. We know transformative ideas need time and trust to reach their full potential. We’re in it for the long term and we invite you on this journey with us.
In 2013, we set out to empower billions of people across the world by upgrading them to a more open, efficient, and inclusive financial system. To do that, we built a platform that makes cryptocurrencies such as Bitcoin and Ethereum easily accessible to everyone – whoever and wherever you are.
Educating and informing customers to help them use crypto to its full potential
The world’s most international cryptocurrency team
The Luno team comes from a wide range of backgrounds in engineering, finance and industry, but all united in our passion to revolutionise the way people use money. Most of our team have lived in or worked across many different countries, speak multiple languages, and have successful track records working at top global companies such as Google, Amazon, Morgan Stanley, Barclays and Ernst & Young.
Global company, local presence
Luno is an independent operating subsidiary of Digital Currency Group
Digital Currency Group's mission is to accelerate the development of a better financial system. They do this by building and supporting blockchain and digital currency companies using their network, insights, and access to capital. DCG has been the most active investor in the digital currency industry, with investments in over 130 companies in 30 different countries, including market leaders such as CoinDesk and Foundry.