About Luno

Upgrading the world to a better financial system

Luno is the simple crypto investment app for everyone. We make it safe and easy to explore, buy and store crypto - no experience needed. Our mission is to put the power of cryptocurrency in everyone's hands.

That means cutting through the hype and helping you to decide for yourself. We make big ideas simple and never use jargon. A guide at every step, we’re here for your questions, because there’s a lot to make sense of. For a financial system to be fair, everyone needs to understand it.

That also means working to make crypto truly inclusive. So far, more than 10 million people have chosen to invest in crypto with Luno. We’re on the ground in more than 40 markets across North America, Africa, Asia and Europe, working to spread the word. Because a better financial system needs the participation of everyone, everywhere.

And that always means keeping our customers safe. We work with regulators around the world and all the crypto we store for you is verified by independent auditors. We know transformative ideas need time and trust to reach their full potential. We’re in it for the long term and we invite you on this journey with us.


Our mission

In 2013, we set out to empower billions of people across the world by upgrading them to a more open, efficient, and inclusive financial system. To do that, we built a platform that makes cryptocurrencies such as Bitcoin and Ethereum easily accessible to everyone – whoever and wherever you are.


Why Cryptocurrency?

The way people use and think about money is constantly evolving.

The existing financial system was built for a non-digital age, ignoring the needs of the modern individual and with many unnecessary inefficiencies and gatekeepers. The world now has access to new technologies like decentralised cryptocurrencies that is quickly making these old systems and ways of thinking redundant. Like communication evolving from landlines to mobile phones, or post to email, money is now finally catching up with other information revolutions.

Decentralised cryptocurrencies are enabling us to reimagine the financial system to upgrade the world to something better.

Lunauts team building

A Culture around Vision

We believe that decentralised cryptocurrencies like Bitcoin and Ethereum will fundamentally change how the world views and uses money. As early pioneers in this industry, we feel it’s our duty to bring this knowledge and excitement to the world as best we can.

It takes a certain breed of person, with a special system of values, to take on a challenge of such epic proportions.

Lunauts team building

Educating and informing customers to help them use crypto to its full potential

The world’s most international cryptocurrency team

The Luno team comes from a wide range of backgrounds in engineering, finance and industry, but all united in our passion to revolutionise the way people use money. Most of our team have lived in or worked across many different countries, speak multiple languages, and have successful track records working at top global companies such as Google, Amazon, Morgan Stanley, Barclays and Ernst & Young.

Lunauts team building

Global company, local presence

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London

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Singapore

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Cape Town

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Kuala Lumpur

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Johannesburg

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Jakarta

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Lagos

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Sydney

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Stamford

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Luno is an independent operating subsidiary of Digital Currency Group

Digital Currency Group's mission is to accelerate the development of a better financial system. They do this by building and supporting blockchain and digital currency companies using their network, insights, and access to capital. DCG has been the most active investor in the digital currency industry, with investments in over 130 companies in 30 different countries, including market leaders such as CoinDesk, Genesis, and Foundry.

We’re growing and looking for talented people like you

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