Bitcoin goes full throttle at Indy 500

Team Luno
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Bitcoin made its debut appearance at the 105th edition of the Indianapolis 500, the largest single-day sporting event in the world. IndyCar Series driver and team owner Ed Carpenter dressed his Chevrolet-powered Dallara in an eye-catching Bitcoin-themed livery, and eventually crossed the line in eighth place.




“To bring my personal interest and immersion in Bitcoin to our industry is historic,” Carpenter said in early May “… I see it as an opportunity to transform how we operate within our own motorsport industry.”


Motorsport is notoriously expensive, and as a result, very difficult to enter. Yet, cryptocurrencies like Bitcoin can be an innovative way to drive change, said Carpenter.


“We’re a sponsorship-driven industry and it’s getting harder to compete in the space with other race teams, with other marketers with other sports properties,” he told AutoWeek. “I’ve been getting involved with this, and I see a lot of opportunity to change the way we do business.”


Making history, the No. 21 car was the first to run a decentralised sponsorship in the series. Throughout the month of May, payments app Strike raised funds for the team, allowing them to participate in the event.

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Team Luno

On our way to the moon, we write about all things crypto. And don’t forget we’re humans too. Our blog conveys the views of Luno and the many unique opinions and characters within our team. We’ll never provide you with financial advice, and we urge you to conduct your own research before purchasing or trading any cryptocurrencies. It’s a brave new world out there, and the market can be volatile at times, so never trade with funds you can’t afford to lose. Want to let us know how much you love our blog? Tweet us @LunoGlobal.

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