Living Our Moontality: How Culture Day Shapes Our People

What’s the first thing new starters experience when they join us?

Like most companies, Luno evolved significantly through Covid, rethinking how we work, collaborate, and connect across the globe. But one thing we’ve never compromised on is the power of in-person connection.

To help new joiners experience that connection from day one, we created Culture Day, a full-day, in-person experience designed to bring our story, purpose, and culture to life.

Culture Day goes beyond the standard onboarding session. It’s a deep dive into who we are, what we stand for, and where we’re headed — helping new Lunauts see the bigger picture and feel inspired about the incredible journey they’re about to join.

What exactly is Moontality?

It’s our set of values that guides everything we do at Luno. But they’re not just words on a wall or catchy phrases on our website. Moontality is lived and felt every day, in how we show up to meetings, how we collaborate, and how we create a culture where people feel heard, supported, and inspired to do their best work.

It’s what makes Luno, Luno and what truly sets us apart.

What happens on Culture Day?

Culture Day is your first impression of life at Luno — and we know that first impressions matter. It sets the tone for your journey with us, it can’t be redone or replaced, so it has to deliver. Our goal is to make sure every new Lunaut leaves feeling inspired, informed, and set up for success.

The day focuses on three key areas: our culture, our industry, and the Luno story. These themes come to life through a series of engaging, storytelling-style sessions led by some of our OG Lunauts,  the ones who’ve helped shape Luno into what it is today. It’s not just about learning, it’s about connecting, expanding your network, and hearing firsthand from those who’ve walked this journey before you.

Why does Culture Day matter?

Culture Day matters because joining a new company can be overwhelming. There’s so much information to take in, like new systems, new faces, new ways of working that it’s easy to get swept up in the day-to-day before truly understanding what makes Luno special.

We don’t just hire people for their skills, we hire for fit, mindset, and heart. Because at Luno, success isn’t only about what you can do - it’s about how you show up, how you collaborate, and how you help others succeed alongside you.

Culture Day gives our Newnauts the space to pause, to connect, and to really understand what it means to be part of this journey. When we get that buy-in from day one, when people feel that shared sense of purpose and belonging, that’s when the magic happens.

Why is it important to communicate this externally? 

My hope is that for anyone considering a career at Luno, Culture Day sends a clear message: from day one, we prioritise your experience. Our People Experience team is intentional about creating moments like this, moments that help you feel connected, understand what truly matters at Luno, and set you up to succeed.

Onboarding isn’t just about learning processes or systems, it’s about immersing yourself in our culture, enjoying the journey, and feeling part of something bigger. If you’re thinking about applying to Luno, we hope this shows that we don’t just hire people who can do the job, we hire great people we want to work with. People who can grow, collaborate, and thrive alongside the best, in a space built for success and connection.

Check out our careers page and see where your journey at Luno could begin.